For several years, the XpatLink magazine was well-known among certain demographics, and it had a loyal but limited following. We took the brand online, building a website, creating and building an online community, and bringing this valued resource into a world far largely than its previous circulation of 20,000. The customers, vendors, and followers of XpatLink now have global reach, healthy metrics, and a click-through rate of up to *500* unique users every day.